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What on earth is the current state of research in the applying of blockchain technology in marketing? What's mental construction, i.e., rising trends while in the adoption and software of blockchain in marketing? Exactly what are the probable regions of long run research On this industry?
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This investigation study is issue to couple limitations. The Scopus database was used for article extraction and there may very well be high quality posts which aren't indexed in Scopus databases. Furthermore, bibliometric Evaluation is predicated around the citations’ metrics, high quality content articles owning fewer citations might not be A part of the Evaluation.
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Desk two shows that the 10 most influential documents, in addition to their overall citations, happen to be published to the adoption and software of blockchain technology in marketing. The very best doc in the list is titled as “A framework for examining blockchain technology adoption: Integrating institutional, sector and technical aspects”, attracted whole citations of 129 since it was revealed in 2020. This short article has investigated the varied worries inside the adoption of technologies in businesses and achievable integration of blockchain in businesses. The posting titled “Nameless status procedure for IIoT-enabled retail marketing atop PoS blockchain” is considered the most cited document having been cited eighty situations considering that its publication in 2019.
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Keyword co-occurrence analysis is usually a technique of determining here the similarities inside the content from the scientific literature, it is largely a semantic evaluate in the search phrases used within the scientific literature [fifty five]. Co-event community Investigation of writer’s keywords and phrases is conducted and offered in Determine nine.
Banks are interested In this particular technology not the very least mainly because it has the possible to speed up back again Business settlement methods.[94] Additionally, as being the blockchain field has arrived at early maturity institutional appreciation has developed that it's, practically speaking, the infrastructure of an entire new fiscal marketplace, with many of the implications which that involves.[ninety five]
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